Australia Giving Away Six "Best Jobs in the World"

Tourism Australia is reinventing Queensland's acclaimed campaign, in which Englishman Ben Southall scored a high-paying job as a caretaker of a tropical island in The Whitsundays. Tourism Australia is going to give away six "best jobs in the world" around the country as part of a $4 million youth tourism campaign that was launched in Cairns last week. Each of the jobs will showcase the best tourism attributes of each state and territory.

Tasmania and the Australian Capital Territory's tourism boards chose not to be part of the campaign. Each of the jobs comes with a six month salary package worth $100,000, including living costs. Around 35,000 applications were received for first The Best Job in the World campaign in 2009, which achieved worldwide publicity and was hailed as "the best idea since Willy Wonka decided to hide golden tickets in chocolate bars". Tourism Australia said it was prepared for criticism that the idea for the new campaign was not original.

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