The airline believes it will take in more in sales at the store then they would by selling the 13 economy seats, by selling higher branded products. They will also sell advertising space. The duty free store will consist of five units. Unit 1 is a "video wall" displaying advertisements while the other units will showcase cosmetics, fragrances, accessories and a limited selection of liquor. The store is intended to serve as a "physical catalogue."
The airline is also the first to devote the entire upper deck to business class with 94 "Prestige Class" seats. The lower deck will have 12 first class seats and 301 economy class seats. Their first A380 will be delivered at the end of next month.
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