Paris has embarked on a new campaign to improve its reputation and better cater to the needs of tourists, because of its reputation of being rude to tourists. Waiters, taxi drivers and sales staff in the French capital are being given a manual with guidelines on better etiquette. The six-page booklet entitled "Do you speak Touriste?" contains greetings in eight languages including German, Chinese and Portuguese and advice on the spending habits and cultural codes of different nationalities.
France is the world's top destination for foreign tourists. Last year Paris had some 29 million people visited the City of Light. Tourism accounts for one in every ten jobs in the region. The Paris Chamber of Commerce and the regional tourism committee have warned, however, that growing competition from friendlier cities like London meant Paris needed to work harder to attract visitors, especially from emerging market countries such as China.
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