Wednesday, November 27, 2013

Hotels Utilizing Unused Space for Guest Offices

Hotels are reacting to, and capitalizing on the changing habits of today's workers, who are increasingly deciding for themselves where and how they're going to work. Hotels are especially trying to appeal to travelers in their 20s and 30s who have a unique style of working. These next-generation professionals grew up working in Starbucks, Panera, libraries, and working outside. 

Marriott's Workspace on Demand program, at more than 200 properties, is a collaboration with Liquid Space, a mobile/Web app that connects people to spaces to work and meet. Hotel 1000 in Seattle offers travelers and telecommuters pop-up offices in meeting rooms or private-function spaces that would otherwise be empty. From Monday to Friday, the hotel announces on its Facebook and Twitter pages and at which spaces are available and for how much. Rather than open windowless conference rooms to workers, a number of hotels are making livelier spaces or outdoor areas available. The Marco Island Marriott Beach Resort in Florida, for instance, has a tiki hut that workers can use. The Marriott Marquis in Atlanta has a 49th floor space with an expansive view of the city. At Topaz Hotel in Wasington, D.C., workers can reserve the Moroccan-themed Zen Den toward the back of the bar for meetings. At the Delano Hotel South Beach and Mondrian South Beach in Miami, people can book poolside cabanas. The cabanas have been outfitted with Wi-Fi, flat-screen TVs, and, upon request, wireless printing!

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