Thursday, August 23, 2012

Americans Prefer Familiar Pit Stops

According to a recent article in USA Today, when Americans go on road trips, we like familiar road-side pit stops.

By Jayne Clark, USA TODAY

When it comes to making road-trip pit stops, Americans are creatures of habit. At least if an analysis by skobbler is any indication.
The mobile map-based app provider examined the most common search queries for lodgings, restaurants and gas stations during road-trip high season, May through July.

The conclusion: Most travelers stick to what they know when in unfamiliar territory.

The top food-related search: McDonalds, followed by IHOP.

In the lodging arena: Holiday Inn with Hilton Hotels in second place.

For coffee breaks: Starbucks led with Dunkin Donuts following.

For gassing up: Exxon Mobil beat out Shell.

And in the supplies department, Wal-Mart and Target led the pack.

The results are in line with a broader analysis of skobbler queries, which found that 70% of the top 500 searches involved major brands.

What's your road-trip style? Do you seek the familiar or do you look for local, one-of-a-kind establishments?

Original article can be found at USA Today.

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