Wednesday, March 13, 2013
Australia Giving Away Six "Best Jobs in the World"
Tasmania and the Australian Capital Territory's tourism boards chose not to be part of the campaign. Each of the jobs comes with a six month salary package worth $100,000, including living costs. Around 35,000 applications were received for first The Best Job in the World campaign in 2009, which achieved worldwide publicity and was hailed as "the best idea since Willy Wonka decided to hide golden tickets in chocolate bars". Tourism Australia said it was prepared for criticism that the idea for the new campaign was not original.
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